Our goal was to create a brand that resonates with the LGBTQIA+ community and firmly positions the brand as an advocate for all love. As a queer designer, I was incredibly excited to be chosen to join this amazing team of creatives. Throughout the design process, our team explored a variety of concepts—from vibrant gradients to mosaic patterns—that celebrated individuality while conveying the idea of these unique pieces coming together to form a unified community. The expressive Shutterfly Orange became the thread that tied everything together, symbolizing unity and connection. I played a key role in co-concepting and worked on the integration of the site and mobile design, ensuring a seamless user experience across both platforms.